2013 saw Ash launch his own dance music record label - Soupherb Records. Soupherb Records is an imprint of him and Ashvin Mani Sharma. The aim of the label is to provide a platform for forward thinking and Experimental music producers in the genres of Techno, Minimal, House and all the sub genres that go with it.As an individual producer and a DJ, Ash’s style moves through genres that range from minimal to tech-house to techno. Other than homegrown label Soupherb, Ash Roy’s music has been released on various other prestigious labels such as Trapez Ltd., Monique Musique, Frequenza, Tulipa Recordings, Patent Skillz, Creepy Finger, amongst others.In the year 2014, Ash Roy also won two prestigious awards - MyFav India's 'Best Techno DJ' for the year 2014, as well as VH1 Sound Nation's 'Best Electronic DJ'