The Different strategies of Nokia and Samsung - A lesson from Nokia's failure and Samsung's Success

Global Startups Club Masterclass: The different strategies of Nokia and Samsung - A lesson from Nokia's failure and Samsung's Success

Workshop Overview:

Welcome to the Global Startups Club Masterclass on The different strategies of Nokia and Samsung - A lesson from Nokia's failure and Samsung Success featuring Rafik ur Rahaman of ICFAI Business School Hyderabad . In this 1.5-hour Zoom session On 13th March 2024

• Adaptation to Changing Market Trends
• Innovation and Product Differentiation
• Focus on Ecosystem and Services
• Global Market Expansion

Nokia's failure and Samsung's success offer a stark lesson in strategic adaptation within the fast-paced technology industry. Nokia faltered due to its sluggish response to shifting market demands particularly in transitioning from feature phones to smartphones. Its lack of innovation failure to build a robust ecosystem and limited global expansion hindered its competitiveness. In contrast Samsung demonstrated agility by swiftly embracing the smartphone era investing heavily in innovation and leveraging both Android and its own ecosystem to deliver compelling products globally. Samsung's success underscores the importance of strategic flexibility innovation ecosystem development and global expansion in maintaining competitiveness and relevance in the ever-evolving tech landscape.